Affiliate Program Management

The best way to maximize online affiliate sales is to have your program actively managed by a professional. The Online ROI Group, Inc. has been generating online sales for affiliate programs for over 10 years and we have the experience and expertise to handle your program effectively and efficiently. We can both manage your program, and/or serve as a top performing affiliate.

When launching an affiliate program for you online business you have 3 options:

  • Passive management or management-by-the-network,
  • In house management, and
  • Outsourced/ turnkey management.
With the first two options it is hard to recruit top affiliates, maximize sales, and prevent fraud. By using the Online ROI Group, Inc. to manage your online affiliate program you will maximize your investment in advertising dollars.

Pay-Per-Click Search Engine Management

Let Online ROI Group handle all off your pay-per click needs. Our specialty is driving targeted clicks to your site and we will maximize your lead conversion rate. We will set up and manage pay-per click campaigns on Google, Yahoo, Bing, MSN, and the most popular social networking including Facebook, and Twitter.

All companies can compete on a level playing field on the web, the size or location of your business no longer matters. If your company can be effective and efficient using SEO (Search Engine Optimization) and SEM (Search Engine Marketing) including using Google Adwords, Yahoo Search Marketing and Microsoft Ad Center you can dramatically increase qualified leads and grow your business. The Online ROI Group, Inc. has the expertise needed to get you "found" on the web.

Professional Campaign Development:
Anyone can create basic Google AdWords and Yahoo Search Marketing PPC campaigns, but it takes a great deal of time and skill to develop and maintain campaigns that are both smart and cost-effective.

Online ROI Group, Inc. AdWords Campaigns are better than our competition because:
  • We have thousands, maybe hundreds of thousands of keywords running simultaneously. Focusing on just 10 to 15 expensive keywords is a mistake so we take the time to expertly research and develop likely multi-word phrases for use as "keywords". This enables us to catch all possible $.05 and $.10 clicks, before beginning to compete on much more expensive and obvious keywords.
  • We create professionally written online Ad Copy including hundreds of versions that are split-tested and refined over time.
  • We implement tracking mechanisms which are built into your website that track conversions by Source, Campaign and Keyword so that your campaigns are optimized. In some cases, My AdWords Expert databases will be installed on your website to collect campaign clicks, sources, and keyword conversion results. This is extremely important because we use metrics to improve the performance of your online advertising campaigns.
Professional Campaign Management
At Online ROI Group, Inc. your dedicated My AdWords Expert professional will monitor and manage all of your Pay-Per-Click campaigns. Our services include:
  • Data Collection and Analysis,
  • Campaign Optimization,
  • Keyword optimization, additions, and deletions,
  • Adjustments to keyword bids,
  • Continuous split-testing of Ad Copy,
  • Continuous split-testing of Landing Pages,
  • "Quality Score" optimization for Google AdWords and Yahoo Search Marketing,
  • Expansion of your campaigns to additional search engines and traffic sources beyond the "Big 3",
  • and Market Surveillance (keeping an eye on the competition).

Social Media Advertising

At Online ROI Group, Inc. we have extensive experience with advertising on Social Media sites like Facebook, Twitter, and others. We will provide complete end-to-end Social Media campaign management from design, ongoing management and optimization.

We start by analyzing your business, including your campaign budget, schedule, keywords and target demographics. We have the know how and the tools to get your company started on social networks immediately. In addition, we monitor your campaign daily to ensure that your advertising dollars are being used to attract those customers that meet your target specification.

Online PR Management

The Online ROI Group, Inc. helps you protect your brand though Online PR Management. Companies spend years building their reputation and your reputation can be damaged overnight on the internet. There are millions of bloggers on the web and their feelings and perceptions are now shared real time. The days of "verifying" stories and facts are far from the norm. All of us research companies, products, and people to help our decision making Is this someone I should hire?, Should I buy their products? Studies show that up to 70% of people will click on a negative search result below the advertised company website.

At the Online ROI Group, Inc. we develop a strategy for not only preventing damage to your reputation but we will help you enhance your online image. If an incident occurs we can act quickly to feed positive content to smother and bury negative search results

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